This is OneSentence.

As part of my simple, layered system of creating key messages, we can develop simple explanations for any form of change. One sentence at a time.

I don’t advise. I write what you are trying to say.

You and your colleagues are the subject matter experts. You know what you are talking about. The bit you find more challenging is how to write it down clearly.

My skill is in listening to you, observing what you write and translating it into key messages that succinctly express what others need to hear.

Instead of agonising over the words, you leave this to me.

A simple process that engages everyone.

Each key message starts with one key question.

Everyone in the group attempts to answer this question, records their response on a Post-it and presents to everyone, in turn.

My skill is in identifying the meaning behind each response, then writing one sentence that contains a sense of what everyone is trying to say.

I can’t tell you how I do this because I don’t know myself.

This takes a few iterations but, before long, we have one sentence that is sufficiently correct to get broad approval, on the spot.

If there’s something wrong with the message, the group will let me know. If it’s right, they are qualified to approve it because they are subject matter experts.

Key messages that conform to industry standard change processes and principles.

Although I am not a change management consultant, I have designed my methodology to align with the methodology of Prosci and ADKAR.

This means that my key messages will deliver the material vital for a successful change comms exercise.

After a OneSentence workshop, the key messages can be taken by you or your agency and translated into presentations.

Why wait, when you can have your key messages now?

Briefing an external consultant or writer immediately delays the process because they take the project away for consideration.

The exercise will inevitably lead to questions, which will take time to answer. And each draft will need time for you and your colleagues to approve.

In a OneSentence workshop, the writing is done - and the mistakes corrected - right there in front of you. And if there any questions, they are also asked on the spot, in front of the people with the answers.

Let’s build a key message bank, one layer at a time.

To understand a significant change, people need to be able to digest information relevant to their specific situation.

Some change messaging needs to hit home with every single person. Other pieces of communication are relevant depending on rank, role or location. Some issues are more detailed to explain than others.

You need a system to cope with this hierarchy of messages. And it’s built in to OneSentence.

Each OneSentence message goes into a Level, with Level 1 being the highest and applicable to all.

Level 2 follows on from Level 1 and adds a level of detail that may - or may not - be required. And so on.

The point is, everybody gets the messages that they need and not the ones they don’t.

It’s a modular system that means that developing a presentation for a particular group of colleagues is pretty much a cut-and-paste exercise, cutting messages from the key message bank.